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UC Sports
Bill Koch offers the latest on the Cincinnati Bearcats


Bill Koch is a sportswriter covering the University of Cincinnati's athletics.

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Tuesday, January 15, 2008

adidas deal for football

The University of Cincinnati announced Tuesday that it has entered into a 4-year agreement with adidas to supply apparel and footwear to the UC football team beginning with the 2008 season.

With the football team now under contract with adidas, all 18 of UC’s sports will be affiliated with adidas as part of an $11.5 compensation deal, $3.4 million of which goes to the football program, or roughly $825,000 per year.

UC’s previous football deal with Nike, which expired in 2007, was worth $90,000 a year, according to senior associate athletic director Mike Waddell.

Football coach Brian Kelly will receive $100,000 per year as part of the deal. Basketball coach Mick Cronin gets $110,000.

The football agreement is the culmination of a process of partnering with adidas that began in 2006-07 with 15 sports, including men’s and women’s basketball.

Men’s and women’s soccer signed with adidas for 2007-08 and now football in 2008-09.

The new deal runs through the 2011-12 school year.

With adidas now furnishing apparel to the football program the Bearcats will have newly designed uniforms for next season that will be unveiled at the annual spring game on April 26 at Nippert Stadium.

Waddell said the school also negotiated with New Balance, Under Armour and Nike before reaching the agreement with adidas.


11 Comments:

at 3:58 PM Anonymous Anonymous said...

Excellent negotiating by the administration. Nice to see UC pick up some needed funds for the football program versus the tiny funds from Nike. Go Bearcats.

 
at 4:26 PM Anonymous Anonymous said...

Could be trouble on the horizion for recruit Truesdale...according to sources within Anderson.

 
at 4:35 PM Blogger Rob Bernard said...

Oh joy, now Adidas gets to ruin another sport's uniforms.

The money's good but I'm not looking forward to the redesign.

 
at 4:44 PM Anonymous Anonymous said...

I hate the fact we are switching to addias because their clothing is usually Ugly.
BUT for that kind of financial difference I understand it.

 
at 5:03 PM Anonymous Anonymous said...

What is going on with Truesale?? He is still playing basketball so it must not be grades.

 
at 6:14 PM Anonymous Anonymous said...

financial difference? What was Adidas winning bid versus the runner up for UC?

 
at 7:14 PM Blogger Dave in Omaha said...

UC's football uniforms were the absolute worst (except for the helmet). I'm happy for the change.

 
at 7:22 PM Anonymous Anonymous said...

I think it's a good deal. Adidas is on the rise. They have the NBA and NFL contracts(own Reebok), while Nike is on the fade. Their selection of UC football stuff has sucked. Plus, do you really want something like Oregon's uni's anyway? Adidas makes Lousyville's uniforms and they actually look pretty good.

 
at 8:07 PM Anonymous Anonymous said...

$825,000 from adidas vs $90,000 from nike(old deal).

 
at 9:43 AM Blogger Rob Bernard said...

Of course we don't know what Nike may have offered in response to Adidas' offer.

 
at 5:53 PM Blogger Leisure Suit Larry said...

New Balance? HAHAHAHAHAHAHA

 
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